Hi, I'm Javier!

Business Administration grad with a real passion for all things marketing and e-commerce. Think of me as someone who loves diving into digital spaces, whether it's crafting engaging social media content or figuring out how to make websites pop in search results!

Get in Touch View My Work

About Me

Your Name

I'm Javier, a passionate professional with expertise in marketing and e-commerce.

I specialize in crafting and executing online-offline marketing strategies, optimizing web presence, and managing social media campaigns. My goal is to transform communication into tangible results.

I develop 360 marketing and communication projects, create engaging web designs and landing pages, and drive traffic through SEO and online advertising. I'm dedicated to helping businesses enhance their online presence and achieve their marketing goals.

Education

MBA Digital Marketing & E-commerce, EAE Business School (2024-2025)

Business Administration, Universidad del Norte (2018-2024)

Location

Madrid, Spain

Languages

Spanish (Native), English (Advanced)

Interests

Digital Marketing, E-commerce, Content Creation, Social Media, Strategy, Innovation

2+ Years Experience
5+ Projects Completed
5+ Complementary courses
Download CV

Tools & Technologies

I work with a variety of tools and technologies to build modern, efficient, and scalable marketing solutions. Here are some of the key tools in my arsenal:

Marketing

Semrush

One of multiple CRM platforms I have used

Microsoft Suite

Basic tools such as Word, Excel, Ppt...

Meta ADs

Containerization for consistent development environments

Apollo

Marketing meets automation

Design

Figma

UI/UX design, prototyping, and collaboration

Adobe Photoshop

Image editing and graphic design for web assets

Adobe Illustrator

Vector graphics and icon creation

Canva

Easy, fast and profesional illustration

Productivity

Notion

Project management, documentation, and personal wiki

Slack

Team communication and collaboration

Calendly

Scheduling and appointment management

Optimizely

An escalable and control efficient marketing tool

Skills & Expertise

My skillset is based on the focal point of business growth, so that my results are always positive.

SEO (Search Engine Optimization) 95%

Improving website visibility in search engine results.

SEM 90%

Utilizing paid advertising to increase website traffic from search engines.

SMO (Social Media Optimization) 80%

Enhancing social media presence to drive engagement and brand awareness.

Marketing Data Analysis 95%

Extracting actionable insights from marketing data to improve campaign performance.

Cross-Platform Content Repurposing & Optimization 80%

Adapting content for maximum reach across various digital platforms.

Business Strategy 90%

Developing and executing plans to achieve overarching business goals.

Portfolio

Here are some of my recent projects that showcase my skills and expertise. Each project represents a unique challenge and solution.

Caiman Express
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Caiman Express

A full-stack marketing strategy for a Barranquilla-based convenience store, featuring product development, category management, and localized brand activation.

Key Features:

  • Created private-label beer “Caiman Artesanal” with sugar-free and honey-infused variants
  • 360° marketing activations: Christmas, Carnival, Halloween
  • Discount mechanics: 2-for-1, bundle deals, seasonal offers
  • Budgeted operations with $445M–$660M COP investment
  • Full branding, packaging, and ABV compliance
Canva Illustrator Branding Product Strategy Retail Marketing
OLO Graphic
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OLO Graphic

A lean e-commerce fashion brand using local artistry and sustainable materials to deliver high-ROI culturally-rooted products.

Key Features:

  • Bootstrapped launch under $500 USD
  • Partnered with Barranquilla street artists for exclusive designs
  • 100% Colombian-made organic cotton apparel
  • Optimized Shopify store with 68% repeat customer rate
  • Authentic storytelling and "Made in Colombia" branding
Shopify Sustainability E-commerce Cultural Branding Organic Cotton
Power Food
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Power Food

A sustainable pet nutrition brand using insect-based protein to combat allergies and kidney issues in dogs, while promoting a circular economy.

Key Features:

  • 60% more protein via Black Soldier Fly larvae
  • Eco-friendly process: organic waste → larvae → protein/oil
  • Minimal-ingredient formulation with no toxic additives
  • Brand strategy across digital and physical platforms
  • Purpose-driven and insight-led product development
Sustainability Pet Nutrition Circular Economy Brand Strategy Health Innovation
Sabor Sano
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Sabor Sano

A hidden-kitchen startup delivering guilt-free burgers via local culinary talent and health-first innovation in a fast-food format.

Key Features:

  • Brand identity: logo, name, and visual storytelling
  • Chef strategy with talent sourced from cooking competitions
  • Innovative menu: plant-based burgers, air-fried sides
  • Weather-based sourcing of fresh ingredients
  • Tagline: "Where secret chefs unlock healthy cravings"
Food Innovation Branding Sustainable Operations Health-Forward Gastronomy

Get In Touch

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision. Feel free to reach out using the form below or through my social media channels or WhatsApp.

Let's Talk

Whether you have a question, want to start a project, or simply want to connect, I'm always open to new opportunities and conversations.

javierjvarela.11@gmail.com
Madrid, Spain
+34 (613) 800-769
Available: 10AM - 6PM CET (UTC+01:00)

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I'm currently available for freelance work and full-time positions.

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